Originality: What it isn't

Hey guys,

This week I’m going to do something different. Instead of focusing on one picture, this blog will concentrate on MGMT’s bizarre music video “Electrical Feel.” We all know how MGMT thrives on being different, but their music videos are just ridiculous. 

The video starts off with one of the leader singers walking in a mystic forest. Emphasis on the MYSTIC part here. And what type of people hang out in this mystic forest - dancing tribal hippies of course. And what are they dancing to? The sounds of music played by giant puppet animals. Where are you taking us, MGMT?  And what do people drink in this mythical place? Electricity flowing from the moon that they just so happened to pull out of the sky.

Now maybe one or two of these things might have made an okay video but altogether it's too much. It's trying too hard to be original. Originality isn't about confusing people to the point where they wonder just who decided to direct this mess. It's about giving us just enough to pause and say "hey, that was fun and new". The Electric Field video doesn't make me say that. It makes me say, "put away your CGI effects and your drugs and give me something a little less drastic."